Live the Alpine experience

On the road

Alpine – experience – events – La Route Alpine

La Route Alpine

With Alpine, take to some of the world’s most beautiful roads and enjoy amazing times together, combining driving pleasure with exclusive experiences.


2023 programme

27 & 28 April 2023: Back to the Origins

12 & 13 May 2023: Meet the Alpine Endurance Team

7 June 2023: On track for Le Mans

23 & 24 June 2023: Discover Château Lafite-Rothschild

8 & 9 September 2023: Alpine Michelin

15 to 16 September 2023: L’Etape Etoilée

Alpine – experience – events – 2023 Alpine Rally

2023 Alpine Rally

Immerse yourself in the Alpine world: Rally racing.


You’ll find us at a number of WRC rounds and at exclusive rallies for Alpine owners organised by our partner, Rallystory.


You can also find out more about the work of your Alpine centres.


The fifth Alpine Rallystory will take place in the Pyrenees from 14 to 16 September 2023.


On the track

Alpine - experience - events - La piste bleue

La Piste Bleue Alpine by driving evolution

The La Piste Bleue Alpine event is designed to give our customers a unique day behind the wheel of their own Alpine, totally immersed in the world of the brand. La Piste Bleue is Alpine's unique Track Day For the first time in history also exclusively at the world-famous Hockenheimring. Immerse yourself in Alpine's racing DNA and experience a day as a driver in your own Alpine (all model years 1955 up to today).


2023 Programme: 

4 April 2023: Mas du clos 

23 June 2023: circuit du Laquais

3 Novembre : Piste Bleue Jarama

On ice

Alpine – experience – events – Alpine Grand Opening Tour

Alpine Ice Driving – LAPLAND

From 7 January to 25 March 2023, Alpine is giving you the chance to head to Swedish Lapland for a unique experience driving on ice in partnership with LAPLAND Ice Driving.

On the agenda, a premium stay in the heart of Swedish Lapland, five Formula One circuits reproduced to scale on a frozen lake and a peak speed of up to 200 kph accompanied by highly qualified instructors.

Contact your Alpine Centre to register.

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Alpine and Ice Driving Val Thorens are giving you the chance to test drive the Alpine A110 on ice, in an outstanding setting in the Les 3 Vallées ski area.

Experience unique sensations as you drift and glide, and benefit from coaching with a specialist instructor to really get the most out of your day driving on ice.

The general conditions of sale that apply are those of our service providers. For more information, please visit the websites and