Alpine Experiences

Live the Alpine experience

Alpine – experience – events – Alpine Grand Opening Tour

Alpine Grand Opening Tour

Join our community of drivers!

A cult model, a lifestyle—for decades, Alpine has been making hearts race among motorsport enthusiasts.

Now, the French brand is setting out to conquer Formula 1. To mark the opening of your new centre, we would like to invite you to an exclusive test drive of the Alpine A110.

On the road

Alpine – experience – events – La Route Alpine

La Route Alpine

Alpine invites you to take to the most beautiful roads and experience unforgettable moments together, combining driving pleasure with exclusive experiences.


Book your next Alpine experience now.
New routes are coming very soon.

On the track

Alpine - experience - events - La piste bleue

La piste bleue Alpine by driving evolution

The Piste Bleue Alpine 2022 event is designed to give our customers a unique track day behind the wheel of their own Alpine, totally immersed within the world of the brand. ​

Look for the first 2022 dates below:

Saturday, April 30: Circuit Zolder (BE)
Saturday, May 21: Circuit Le Laquais (FRA)
Friday, June 3: Goodwood Circuit (UK)
Friday, September 2: Circuit of Valencia (SP)

Alpine – experience – events – Alpine Rally 2022

Alpine Rally 2022

Alpine invites you to immerse yourself in the brand’s DNA: rallying


You can find us at a number of WRC rounds, as well as at exclusive rallies for Alpine owners organised by our partner Rallystory.


You can also find out more about the work of your Alpine centres.

Alpine - experience - events - Motorsport Experience

Alpine Motorsport Experience

Alpine will soon be offering you unique and unforgettable experiences.

Through these Alpine Motorsport experiences, you will discover the world of motorsport and the DNA of the Alpine brand, up close and behind the scenes.

A full programme will be revealed as the current COVID situation develops.

This programme will allow you to enjoy a VIP welcome and exclusive events (meetings with official Alpine drivers, access to the paddock, motorhome/hospitality, garage visits and discussions with engineers and race staff) around Formula 1, WEC and the Alpine Elf Europa Cup thanks to packages specially created for our community.

More information coming soon. 

Alpine – experience – events – Ice Driving

Alpine - Ice Driving

You haven’t had the chance to drive Alpine A110 on ice yet, and you are interested?


Alpine and Ice Driving Val Thorens offer you the chance to drive the Alpine A110 in completely new and unique surroundings.


Benefit from coaching sessions with a dedicated instructor whilst experiencing ice driving modules combining theory and practice.

Live the Alpine experience

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