Discover the world of Atelier Alpine
Designed as an experiential hub, Atelier Alpine offers an urban lifestyle experience.
London
In the prestigious district of Mayfair, the Alpine Atelier Park Lane introduces a new kind of automotive concept store where performance meets lifestyle.
Visitors can immerse themselves in the Alpine world through:
- The official Alpine boutique, featuring fashion, sneakers, and lifestyle collections.
- Displays of the Alpine A110 and the new A290 electric city car, showcased in a striking light installation.
- A dedicated car personalisation space, allowing customers to configure their Alpine with bespoke finishes.
- A giant LED wall with Devialet sound; the perfect setting to enjoy live Formula 1 action.
Alpine Atelier Park Lane is the ultimate urban destination for motorsport fans and design enthusiasts.
Paris
Located in the heart of the Opéra district, the Atelier Alpine Paris is a unique automotive concept store where sport, design and French art de vivre come together.
In a modern space inspired by Alpine's DNA, visitors will discover:
- A premium lounge where they can enjoy live Formula 1 racing.
- The official Alpine boutique, with exclusive clothing, trainers and accessories.
- The iconic Alpine A110 and electric A290 models, displayed under immersive LED lighting.
- A customisation workshop where you can configure your Alpine down to the smallest detail.
Atelier Alpine Paris is the new automotive lifestyle destination to discover in the capital.
Barcelona
Located in the iconic Eixample district, the Alpine Barcelona Atelier is a unique automotive concept store that combines a passion for motorsport with urban lifestyle.
The space offers:
- An immersive lounge with a giant LED screen and Devialet sound system to experience Formula 1 racing as if you were at the circuit.
- The official Alpine store, with clothing, trainers and accessories from the brand.
- The iconic Alpine A110 and the new electric A290 models, displayed under spectacular lighting.
- A customisation space to configure every detail of your Alpine, from the colour to the wheels and interior finishes.
The Atelier Alpine Barcelona becomes an exclusive meeting point for motorsport and design enthusiasts.
Carrer de la Diputació, 303, L'Eixample, 08009 Barcelona, Spain
Milano
In the heart of Milan, the world capital of fashion and design, the Alpine Milano Atelier uniquely combines automotive performance and urban lifestyle.
Inside this innovative concept store, visitors can experience:
- An immersive lounge with a large LED screen and Devialet audio to feel the adrenaline rush of Formula 1.
- The official Alpine boutique, with exclusive collections of clothing, trainers and accessories.
- The iconic Alpine A110 and the new electric A290 models, displayed under spectacular lighting.
- A customisation area, where you can configure your own Alpine with tailor-made details.
The Atelier Alpine Milano thus becomes an exclusive place where cars, design and lifestyle come together.
Build your Alpine Car
In the Alpine Atelier, a space dedicated to the Alpine universe, every detail has been designed to offer you an exclusive sensory experience: feel the materials, combine iconic colours, and create your own Alpine.
An Innovative Automotive Concept Store
More than a STORE, Atelier Alpine is a true immersive destination.
From lifestyle to configuration
Exclusive Alpine capsules
The Atelier Alpine boutique brings together the full universe of Alpine: lifestyle, design and performance.
Find official Alpine collections, exclusive merchandising capsules inspired by THE ALPINE'S SPIRIT and French SAVOIR-FAIRE.
Dedicated configuration space
Design your next Alpine. From body colours to wheels, brake calipers and interior trims, every detail can be customised to MAKE YOUR ALPINE.
Design highlights of the atelier
Nothing is left to chance
Every detail of the space tells a story and reflects the Alpine’s DNA.
Echo of the track
Your feet touch the asphalt flooring, a subtle yet powerful reminder of the tracks where Alpine built its legacy. Your eyes are drawn to the designer tables, chosen to embody the balance between performance and elegance.
Alpine DNA
Every element has been designed to immerse visitors into the essence of Alpine, where motorsport, design and nature meet.
