16 June 2022

BWT Alpine F1 Team and Canel’s are delighted to announce a partnership, continuing Canel’s objectives of constant growth in motorsport, both in Mexico and internationally. The Canel’s logo will be visible on the A522 cars for the Canadian and Mexican Grands Prix.

 

First partnered with Alpine’s predecessor Renault F1 Team in 2016, Canel’s has been a faithful Confectionary Partner to the team, as it continues to pursue growth outside its domestic market.

 

BWT Alpine F1 Team are constantly looking to improve upwards as the team continues its journey in Formula 1. It is only with high-quality partners such as Canel’s that such improvement is possible.

Otmar Szafnauer, Team Principal, BWT Alpine F1 Team: “I’m delighted to continue our relationship with Canel’s. Since they first partnered with the team in 2016, they have been a valued partner. Working with them has always been straightforward and enjoyable, not to mention delicious!”

 

About Canel’s:

 

Canel’s is a diverse, privately held, Mexican enterprise which has grown from a confectionary business. Established in 1925, San Luis Potosí, today Canel’s operates across confectionary, real estate, hotel and storage. The confectionary business remains central within the group, with the confectionary division’s main product line being chewing gum. It also manufactures 150 different products, including: soft and hard candies, fruit chews, milk caramel chews, toffees, lollipops, jelly beans and more. The manufacturing site comprises of more than 100,000m squared, from where Canel’s distribute their products to both North and South American markets and 30 more countries worldwide.