Alpine today announces PALACE KAPPA FOR ALPINE – an innovative collaboration with Palace to introduce a contemporary new design and a collection produced by Kappa.
This exciting collaboration with skate and streetwear brand Palace and Italian sportswear brand Kappa includes:
• A one-off and unique Palace designed A523 car livery specially created for the Las Vegas Grand Prix.
• The official suits for BWT Alpine F1 Team drivers Pierre Gasly and Esteban Ocon as well as the BWT Alpine F1 Team kit, worn in Las Vegas.
• An apparel capsule collection available exclusively at a pop-up in Las Vegas at the Venetian shop launching on Thursday 16th November and globally at Palace from the Friday 17th November.
Palace’s instantly recognisable ‘Tri-ferg’ logo and Palace Kappa logo lock-up feature across the collection.
The capsule includes 10 key pieces:
• A pit jacket, rain jacket, body warmers and pit shorts, tracksuits and tech polos appear in two colour waves - in black & blue with pink triferg colour wave and in beige & stone with blue triferg colour wave
• Whilst classic Palace staples such as a hoodie and T-shirt come in all black, blue, tan & pink, all featuring the brand's logo
• The capsule is rounded off with two exclusive 9FIFTY curved brim driver caps in matching colour waves by New Era – Official Headwear License Partner of BWT Alpine F1 Team.
Alongside the collection launch is a hero campaign led by a high-octane film from director Femi Ladi, following a Formula 1 driver as he wakes in a Las Vegas hotel room and rushes for the starting grid of the Vegas Grand Prix. The film features cameos from Palace riders Charlie Birch, Danny Brady, Kanin Garner, Jahmir Brown and Charlie Young.
Palace says: “We are so hyped to be kitting out BWT Alpine F1 Team’s car, drivers and pit crew for the Las Vegas Grand Prix: a street race at night in one of the most mental and beautiful places on Earth.”
David Gendry, VP, Alpine Sponsoring, Partnerships and Communications says: “We are super excited to unveil this unique collaboration with iconic brand Palace together with our partner Kappa. It was a first for Alpine to work on such a co-project where trendy fashion meets sports brands so perfectly. The creative process and exchanges these past few months have been incredible and it is with great pride that we unveil a unique livery for the A523, inspired by the desert that surrounds Las Vegas. The team will also proudly wear the Palace Kappa for Alpine team kit this weekend.”
Lorenzo Boglione, Vice President of BasicNet Group says: "We are very proud to reveal this collaboration born from the union of two very important partners for us: Alpine, of which we have been the technical sponsor since the beginning of 2022, and Palace, which joins Kappa for the second time in just two years. The result is a fusion of sport and street style, celebrating the very DNA of our brand and our respective partners, creating a connection between two worlds that increasingly blend with each other."
AVAILABLE AT PALACE FROM
THURSDAY 16th NOV:
• Exclusive pop-up at The Venetian Shop - Las Vegas
• Opening hours : 11:00am – 20:00 Thursday – Sunday (Las Vegas time)
FRIDAY 17th NOV:
• UK in-store & online 11:00am GMT
• EU online 11:00am CEST
• US online 11:00am EST 8:00am PDT
• NY in-store 11:00am
• LA in-store 11:00am
SATURDAY 18th NOV:
• Japan in-store & online 11:00am JST
• WeChat 11:00am CST
Creative video (live on Monday 13 November 2023 at 12 noon UK):
Palace Skateboards the disruptive, witty and always surprising London based brand that authentically straddles the worlds of high fashion, streetwear and core skate. Founded in 2009 by Lev Tanju and Gareth Skewis, the brand is available at Palace flagship stores globally in London, New York, Los Angeles and Tokyo as well as online & Dover Street Market London and Los Angeles.
About BWT Alpine F1 Team:
BWT Alpine F1 Team competes in the FIA Formula One World Championship with race winners Esteban Ocon and Pierre Gasly. The team finished fourth in the 2022 Constructors’ Championship as it continues its quest to reach the pinnacle of Formula 1. Under the guidance of CEO Philippe Krief, Alpine is the French-style sports car brand founded in 1955 by Jean Rédélé. The Alpine Business Unit was created in 2021 and became the brand dedicated to innovative, authentic, and exclusive sportscars of the Renault Group, benefiting from the heritage and craftsmanship of its historic plant in Dieppe as well as the engineering mastery from BWT Alpine F1 Team, Alpine Racing and Alpine Cars.
Kappa®️ is a brand of BasicNet Group, which also owns the brands Robe di Kappa®️, Jesus®️ Jeans, K-Way®️, Superga®️, Sabelt®️, Briko®️ and Sebago®️. BasicNet’s leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribute the products. BasicNet offers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, making BasicNet a “fully web integrated company”. BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.
About New Era:
Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessory lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.eu and social channels @neweraeurope.
BWT Alpine F1 Team: email@example.com